Ranzijn Tuin & Dier continues to build on Omnichannel strategy

This customer case is about AX 2012. In 2023 Ranzijn started the migration to Dynamics 365 Finance and Supply Chain Management.

Ranzijn Tuin & Dier (Garden & Animal) looks back with satisfaction on the introduction of the omni-channel solution of Focus Enterprise Solutions. After a thorough selection, this solution based on Microsoft Dynamics AX for Retail was chosen, because of the good connection with the deployed omni-channel strategy.

“With the standard platform of Focus Enterprise Solutions, we can optimally integrate our physical and digital channels. This is important in order to provide the customer with the intended seamless experience and uniform brand experience. I am very satisfied with the choice for this all-in-one system and the way we managed the implementation in a short time”, says Bart Scheffer, general manager of Ranzijn Tuin & Dier.

“Now that we have the basic functionality in place for purchasing, sales and stock management, among other things, the phase is beginning that we will be able to reap the benefits of this. All business processes are housed in the system, from stock management to point-of-sale support via the modern cash register system. Contactless payment is also supported. With such a large implementation, it always takes time before you are at the desired level. The back of the shop and webshop are already integrated. We are still working on further integration of the front. Stock optimisation in the chain also still offers opportunities, now that the basics are in place. Soon Microsoft Power BI will also be added, a powerful tool for management information”.

According to Scheffer, the implementation went smoothly. “We did not increase our own capacity, our people did it. In order to make this possible, we were able to rely on Focus Enterprise Solutions, especially on the technical side.

With hindsight, we should have incorporated a little more air into our own organisation. On the other hand, this working method – partly due to Focus Enterprise Solutions workshop approach – ensured broad support among users. It was a project for everyone. On two occasions we decided to take extra time to get everything even better in order when going live. That was a conscious choice.

In conclusion, we like this pace of improvement. We see many opportunities to grow. Then it’s good to know that our system can support growth and that we can connect a new shop quickly and smoothly to our robust infrastructure”.

Would you like more information about our solutions after reading this testimonial? Please contact us. We are happy to see what best suits your organization.